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Rethinking
Fashion

We help brands, designers, and retailers achieve eco-design, improve margins, and align with new consumer expectations.

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The fashion industry has been undergoing a great change in the last 20 years, not only in terms of colors and shapes but also how and where the goods are sold to the end consumer. The change has gone from individual retailers with a high level of knowledge and very loyal customers into buying groups and retail chains that are discount driven with a lot of consolidations and as a result, the levels of knowledge and expertise have also already decreased in the stores.

Sweden's cities have built a large number of shopping centers at a fast pace, and trade has moved to the fast- growing online stores. The challenges are, any and the margins are often eaten up by an excessively long value chain. It is a constant battle over who should take the risk. For many years, it was the store that then gradually shifted the risk to the supplier.

Fashion is facing a challenge

Cotton Candy on Stick

Sustainable Production

We align with eco-design principles to ensure garments are thoughtfully created using sustainable materials and processes. Our approach reduces environmental impact, strengthens brand integrity, and meets evolving consumer expectations.

Neutral Hoodie Portrait

Payment Solutions

Our automated payment system ensures all stakeholders—suppliers, brands, and retailers—are paid instantly at the point of sale. The result is minimized financial risk, improved trust, and a more balanced value chain.

Puffy beige and orange tote

Buying
Precision

We use data-driven insights and improved forecasting techniques to match production volume with genuine market demand. By reducing excess inventory and unnecessary costs, we improve profitability and sustainability in equal measure.

Henna Dry Powder

Sustainable brands is a company, a team, with many years of experience in sustainable production, design, brand building, marketing and sales. SB is the link between the fabric producers, ready garment factories and the retailers.

Sustainable brands connects the link between the source and the end-consumer and evens out the unnecessary links in product development chains. Based in Stockholm SB has operating experience in the Scandinavien market with over 20 years networking in the trade of fashion and sport.

Our Story

Reimagine your Collections

Color puffer jacket
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